Amazon Music will soon be offering a feature many might have already seen on Spotify. The service will be joining the latter in offering a generative AI-powered playlist feature. As of now, the feature dubbed Maestro is available to select iOS and Android Amazon Music users through the beta program. Currently, the feature is only been tested in the US.
People who use the beta version of the service will be able to see Maestro on the home screen after they update the app to the latest version. Users will also be able to access the tool by tapping the plus button to create a new playlist.
The idea here is to leverage natural language prompts to create all kinds of playlists that are possible. Users’ prompts can include anything ranging from activities, emotions, sounds, and even emojis.
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How Will Amazon Music’s Maestro Feature Work?
Amazon has suggested that users will be able to ask Maestro to create a playlist of songs that sound that could relate to the robot emoji (something like Daft Punk tracks). Other prompts that Amazon has suggested include “Ewww.”
Based on these prompts, it looks like Maestro will be able to handle whatever prompts users throw at the AI. However, the company has suggested that the tech is still at a nascent stage, which means Maestro might not always be able to get things right. Amazon also notes that it has safeguards in place to curb offensive language and prompts that are inappropriate.
The company is planning to roll out Maestro to more users over time. As it seems, Amazon Music Unlimited subscribers will be able to listen to Maestro playlists from the word go and save them for later as well. Not just that, they will be able to share them with friends as well.
Prime members and users on the free app will be able to 30-second previews of their playlists before saving them. Recently, Spotify also introduced a similar feature for Premium members in the UK and Australia. AI Playlist works similarly to how Amazon plans to do with Maestro.
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TLC Leverages AI To Create First Original Movie
Plenty of big tech names, especially those in the TV hardware game, have dabbled in creating their own content. TCL, despite having its own free, ad-supported TV channels for a bit, is a bit tardy to the party.
But that's changing soon, as they're gearing up to drop their first exclusive—a short romance flick—on TCLtv+ this summer. However, there's a small catch: TCL is using generative AI to whip up original content for its platform, and the initial signs aren't too promising.