Many might remember coming across reports that Google is paying Apple billions of dollars to keep Search as the default search engine option on Safari. Moreover, people might also remember hearing that Google is facing an antitrust lawsuit regarding the practice.
A new report claims that Google is planning to prepare for the possibility of losing its default status by trying to get more iPhone users to use its Google or Chrome apps for their searches.
Google and Apple currently have a revenue-sharing agreement for Google Search to remain the default search engine on the mobile version of Safari. However, the judge in charge of making a ruling on the US Department of Justice’s (DOJ) antitrust case is said to give their decision in the coming months.
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Google Doesn’t Want To Lose Apple’s Userbase
As per a report from The Information, Google is trying to protect itself from the consequences of losing the case by pushing iPhone users to use its apps for searches. So far, the company has witnessed some success, increasing the number of queries done on its apps from 25% to 30% over the next five years. However, Google’s aim is to have 50% of searches on iPhone go through its apps by 2023 and the company is finding it challenging to grow past 30%.
To lure iPhone users to switch, Google tried highlighting features exclusive to Google apps, such as Lens, in ads. It’s believed that executives even thought of locking its AI overview features to its apps, but eventually decided against it.
Google’s initiative might not make a difference, considering that losing its position as the default search engine on Safari could cause the company to lose an estimated 70% of searches done on iPhones. Cutting reliance on Safari would also lower the amount of money it has to pay Apple for being the default search engine. A loss in the lawsuit would also hurt Apple as it raked in over $20 billion last year off of its deal with the search giant.
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Google Search Ranking AI-Generated Content Over Original
As per a recent study, Google’s search algorithm is still ranking AI-generated, SEO-focused content higher than original content, despite Google’s efforts to improve search results.
According to a report by 404 Media, AI-powered articles frequently ranked for basic queries in Google News results at the start of the year. In response, Google announced significant algorithm changes and new spam policies in an attempt to upgrade the quality of search results.
By the end of April, the company claimed that the rollout of these changes was complete. Elizabeth Tucker, a director of product management at Google, shared in a blog that the adjustments had trimmed down low-quality, unoriginal content in search results by 45 percent, surpassing their initial goal of a 40 percent improvement.